Analysis of vodafone zoozoo advertisement on vodafone
Figure 5: vodafone india quarterly revenue snapshot the zoozoo campaign had considerable impact on the financials of the company when compared to its competitors during a period which saw a slump in sales revenue in the industry. Marketing insights from vodafone's zoozoo ads written by ashwin satyanarayana for gaebler ventures advertisements just have one job to do -- communicate about the product service within a short period of time. (vodafone) based in the uk, launched an innovative advertising campaign that caught the imagination of both the public and advertising experts the campaign, focusing on the different value added services (vas) offered by the company, introduced new characters called the zoozoos.
Zoozoos are ad characters promoted by vodafone during the indian premier league season 2 (ipl) zoozoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of vodafone. Zoozoos are advertisement characters promoted by vodafone india since the indian premier league season 2 (ipl) zoozoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of vodafonethese characters are played by human actors in body suits. Vodafone rolls out latest 'happy to help' campaign post the spate of vodafone commercials featuring the popular zoozoo characters aired during the ipl, the telecom brand has come up with a new 'happy to help' campaign. The zoozoo has helped vodafone india create a guinness world record for the ‘largest online photo album of mannequins’ sunil sood, managing director and ceo, vodafone india with the official.
The recent ads of vodafone, telecom provider in india, named ‘zoozoo’ have got an exception to it the zoozoo ads have melted the millions of indian hearts making it more popular than india premier league (ipl – twenty20 cricket). Here is the swot analysis of vodafone which is a brand known for its deep telecom roots across multiple countries and nations the marketing by vodafone is legendary the vodafone pug is known across the globe to follow vodafone users everywhere the vodafone zoozoo’s was a brilliant and endearing campaign. Vodafone is known for its unique advertisement campaign such as pug, happy to help service and latest released zoozoo advertisement campaign the zoozoo¶s advertisements were created in south africa by ogilvy & mather, an international advertising, marketing, and public relations agency and nirvana films (bangalore base company) used some. Effective ad copy marketing insights from vodafone's zoozoo ads written by ashwin satyanarayana for gaebler ventures advertisements just have one job to do -- communicate about the product service within a short period of time.
The advertisements showed zoozoos as superman with a vodafone 3g logo (rediff business, 2011) the “super” zoozoos are able to fly, stop a running train, run at the highest speed, and even stop lightning from hitting the other zoozoos ( rediff business, 2011 . Vodafone is a telecom company and mobile phone service provider and it welcomes everybody to use their technology this mobile phone company has targeted the upper class and above and it initiated various corporate and student campus plans for their facilities and enhance their business. They were approximately 25 such ads which vodafone aimed to convey the viewers during the time of ipl-2had it been with some celebrity or the usual pug ad, conveying 25 ads clearly that too within 10 seconds for each ad would be a herculean task.
The zoo zoo campaign during ipl season 2 in 2008, demonstrated the value added services provided by vodafone like caller tunes, sms packs etc these advertisements showed a young and a vibrant image of vodafone. Zoozoos are advertisement characters promoted by vodafone india since the indian premier league season 2 (ipl) [ citation needed ] zoozoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of vodafone. Vodafone also came up with the zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirt, etc zoozooz have now become a brand “vodafone zoozooz are the new hutch puppies” one often wonders what is it about these advertisements that they clicked the people to certain extent. Vodafone ad india - featuring the zoozoo characters in action zoozoo: the new brand 'endorser' for vodafone some find them akin to aliens others insist they are animated cartoon characters, while a third bunch doesn’t quite know what to make of it. Zoozoo, the new brand ambassador of vodafone, has created a furore in the advertising industry zoozoos have been successful in giving vodafone a makeover and establishing maximum brand presence.
Analysis of vodafone zoozoo advertisement on vodafone
Each ad positioned vodafone as a company dedicated to provide basic and value added services to the customers in a manner easily understandable and accessible zoozoo has become a great marketing story and is one of the best examples of how a simple character becomes the identity of an already existing brand. The making of zoozoos campaign in november 2008, vodafone essar decided to launch an advertising campaign to communicate the vas offered by the company the company planned to air the ads during ipl-season 2. Ad analysis vodafone origination of vodafone in 2007, vodafone acquired hutchinson essar and became known as vodafone essar later that same year, the branding became known as vodafone vodafone is the second largest mobile telecommunications company in the world with networks in over 30 countries.
- The poofy-loveable white creatures, zoozoos, return this indian premier league (ipl) season, participating in familiar tv shows, promoting personalised services that vodafone india can offer the first two advertisements that will be released on wednesday will feature a zoozoo coming back for performances in a competitive dance show until the.
- Vodafone today announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world's best-known brands since the introduction of the 'power to you' strapline in 2009.
Internet advertising – vodafone promoted zoozoos on social-networking sites like facebook and twitter through fan clubs it also has an ipl microsite for quizzes and contests where one can know the kind of zoozoo he or she is and download wallpapers and screensavers. Vodafone, a leading telecom player, has released its latest marketing initiative to push myvodafone appin order to grab eyeballs and connect with people, it has brought back zoozoo characters (or zumi army) vodafone points that prepaid and post-paid smartphone users currently visit the store or dial the call-centre for all their needs related to vodafone. The problem with zoozoo was that zoozoo became an individual identity, people were crazy for zoozoo but nowhere vodafone was being mentioned and the advertisement werent helping vodafone to promote itself.